A national survey to evaluate the effectiveness of public communication in COVID-19 management

Journal title MECOSAN
Author/s Marco Benvenuto, Francesco Sambati, Carmine Viola
Publishing Year 2022 Issue 2022/121
Language Italian Pages 26 P. 31-56 File size 0 KB
DOI 10.3280/mesa2022-121oa13858
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Institutional communication is a central lever of government actions, it facilitates the relationship between institutions and citizens. In this context, the tools of institutional communication acquire strategic value. With the COVID-19 epoch, the level of attention on institutionalcommunication dynamics highlights a change in public sector and its opening towards a new managerial approach,which involves organizational, cultural, communicational and IT modernization processes. In this context this scientific contribution intends to evaluate the relationsbetween institutions and citizens in the Institutional Communication and COVID-19 report.

Keywords: ; Covid-19; service management; institutional communication; risk communication; Structural Equation Model; effectiveness

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Marco Benvenuto, Francesco Sambati, Carmine Viola, Una survey nazionale per valutare l’efficacia della comunicazione istituzionale nella gestione del Covid-19 in "MECOSAN" 121/2022, pp 31-56, DOI: 10.3280/mesa2022-121oa13858