Strategie di innovazione nelle imprese creative di servizi

Titolo Rivista ECONOMIA E DIRITTO DEL TERZIARIO
Autori/Curatori Francesco Izzo, Barbara Masiello
Anno di pubblicazione 2015 Fascicolo 2015/1
Lingua Italiano Numero pagine 42 P. 63-104 Dimensione file 201 KB
DOI 10.3280/ED2015-001004
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FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

Negli ultimi anni, le istituzioni, la pratica manageriale e la letteratura accademica hanno rivolto un interesse crescente al tema delle imprese creative e dell’economia della creatività. Tuttavia, il focus si è concentrato soprattutto sulle organizzazioni culturali, trascurando, con poche eccezioni, le imprese creative di servizi e le complesse dinamiche innovative che prendono forma al loro interno. Per contribuire a colmare tale gap, gli autori, attingendo a diversi filoni di ricerca, sviluppano un modello concettuale che prevede quattro dimensioni interdipendenti dell’innovazione nelle imprese creative di servizi: innovazione espressiva, strategica, esperienziale ed organizzativa. Ognuna delle dimensioni del modello implica forme reticolari interne o esterne all’organizzazione che interessano diverse categorie di soggetti: gli utilizzatori, il pubblico, i concorrenti o il team creativo. Il lavoro propone quindi un concetto esteso di innovazione creativa, fornendo un contributo teorico utile a spiegare e gestire meglio le complesse forme con cui si dispiegano i processi innovativi in queste particolari imprese di servizi e suggerendo nuove prospettive per la ricerca futura.;

Keywords:Imprese creative, innovazione nei servizi, innovazione nascosta

Jel codes:L82, O31, L14, R11

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Francesco Izzo, Barbara Masiello, Strategie di innovazione nelle imprese creative di servizi in "ECONOMIA E DIRITTO DEL TERZIARIO " 1/2015, pp 63-104, DOI: 10.3280/ED2015-001004