WeMi: a Visual Identity Project for Welfare
Journal title TERRITORIO
Author/s Valeria Bucchetti
Publishing Year 2018 Issue 2017/83
Language Italian Pages 7 P. 99-105 File size 299 KB
DOI 10.3280/TR2017-083014
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The WeMi communication project is presented in the framework of the design of communication for welfare and contextualised by studies of graphics for public utilities or graphics for social utility that place the role and behavior of the communication designer as a subject acting in the community for the community. The focus is on the transformative role of communication design, which is in tune with the transformations of social policies, provides tools to support relations with citizens and accompanies change. The WeMi identity system, with its rules and grammar, is described to understand its dynamic identity characters and its reasons, focusing on openness and implications that have accompanied the translative passage from the identity system to identity of the spaces
Keywords: Communication design; visual identity; graphics for social utility
Valeria Bucchetti, WeMi: un progetto di identità per il welfare in "TERRITORIO" 83/2017, pp 99-105, DOI: 10.3280/TR2017-083014