La mobilità sostenibile tra destination management e mobility management. Un’analisi esplorativa in alto adige

Titolo Rivista MERCATI E COMPETITIVITÀ
Autori/Curatori Anna Scuttari, Lucia Maria Della, Umberto Martini
Anno di pubblicazione 2014 Fascicolo 2014/1
Lingua Italiano Numero pagine 27 P. 125-151 Dimensione file 1069 KB
DOI 10.3280/MC2014-001007
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FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

La mobilità turistica è una componente strategica di una pianificazione turisticoterritoriale orientata alla sostenibilità, ma la sua integrazione non è scontata. Lo sviluppo e l’implementazione di politiche e azioni di mobilità sostenibile concertate tra turismo e trasporti è un problem solving complesso che richiede alle istituzioni turistiche di gestire componenti eterogenee a fronte di lacune sia teoriche che operative. Il paper propone una metodologia innovativa per stimare le componenti turistiche ed escursionistiche del traffico inbound e valutare il loro impatto ambientale. La metodologia è implementata in Alto Adige, una destinazione all’avanguardia nel campo del Destination Management e della sostenibilità e in cui sono state sperimentate iniziative pioneristiche di mobilità sostenibile. Lo studio esplorativo della relazione tra misure di gestione del traffico e andamento turistico evidenzia che esse non riducono necessariamente i flussi turistici ma riducono l’impatto ambientale del traffico turistico, che è significativo. Queste esperienze testimoniano l’esistenza e l’efficacia di buone pratiche che ad oggi non sono direttamente collegate a strumenti di analisi della mobilità, ma potrebbero beneficiarne.;

Keywords:Destination management; mobility management, mobilità turistica sostenibile, analisi del traffico turistico, buone pratiche di gestione del traffico, effetti delle misure di gestione del traffico

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Anna Scuttari, Lucia Maria Della, Umberto Martini, La mobilità sostenibile tra destination management e mobility management. Un’analisi esplorativa in alto adige in "MERCATI E COMPETITIVITÀ" 1/2014, pp 125-151, DOI: 10.3280/MC2014-001007