Integrating stakeholders’ perspectives to develop tourism business strategies: the case study of a wine route

Titolo Rivista RIVISTA DI STUDI SULLA SOSTENIBILITA'
Autori/Curatori Giuseppina Carrà, Mariagiulia Mariani, Ivana Radic, Iuri Peri
Anno di pubblicazione 2017 Fascicolo 2016/2
Lingua Inglese Numero pagine 14 P. 173-186 Dimensione file 215 KB
DOI 10.3280/RISS2016-002015
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più clicca qui

Qui sotto puoi vedere in anteprima la prima pagina di questo articolo.

Se questo articolo ti interessa, lo puoi acquistare (e scaricare in formato pdf) seguendo le facili indicazioni per acquistare il download credit. Acquista Download Credits per scaricare questo Articolo in formato PDF

Anteprima articolo

FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

The authors analyze stakeholders’ perspective in tourism development of the Etna Wine Route, considering a wider set of organisations having an interest in the destination management and development and enhancement of the local tourism. The effective management for wine tourism development is the stakeholder involvement in generating ideas for products and services. A broader assessment of the EWR as a tourist destination helped an effective interaction of various stakeholders through co-ordination and consultation mechanisms, leading to a tourism development plan. The case study provides important insights for destination management integrating stakeholders’ perspective. For this purpose, the Strategic Orientation Round (SOR), integrated in the SWOT analysis, was implemented, a qualitative approach, aiming to create awareness and promote action as prioritized by stakeholders’, through interviews and working groups.

Gli autori esaminano il punto di vista degli stakeholder nello sviluppo turistico della Strada del vino dell’Etna, considerando un set più ampio di organizzazioni interessate alla gestione dell’area come destinazione turistica e al potenziamento del turismo locale. Il requisito fondamentale di una gestione efficace per lo sviluppo del turismo del vino è il coinvolgimento degli stakeholder nel generare nuove idee riguardo ai prodotti e ai servizi. La valutazione allargata della Strada del vino dell’Etna come destinazione turistica ha agevolato l’interazione dei vari stakeholders attraverso meccanismi di coordinamento e di consultazione, allo scopo di definire un piano di sviluppo turistico, fornendo interessanti elementi di approfondimento a questo riguardo. A tale scopo, è stata implementata la Strategic Orientation Round (SOR) analysis, un approccio qualitativo, con il fine di accrescere la consapevolezza e promuovere azioni secondo le priorità individuate dagli stakeholder, attraverso interviste e gruppi di lavoro.

Keywords:Stakeholder, tourism business, strada del vino.

  1. Antonelli G. (2004). Marketing agroalimentare. Specificità e temi di analisi. Milano: FrancoAngeli.
  2. Antonioli Corigliano M. (2002). The route to quality: Italian gastronomy networks in operation. In: Hjalager A.-M., Richards G. (Eds.). Tourism and Gastronomy. London: Routledge.
  3. Baggio R., Scott N., Cooper C. (2010). Improving tourism destination governance: A complexity science approach. Tourism Review, 65(4): 51-60.
  4. Bessière J. (1998). Local development and heritage: traditional food and cuisine as tourist attractions in rural areas. Sociologia ruralis, 38(1): 21-34.
  5. Brás J. M., Costa C., Buhalis D. (2010). Network analysis and wine routes: the case of the Bairrada Wine Route. The Service Industries Journal, 30(10): 1621-1641.
  6. Bregoli I., Hingley M., Del Chiappa G., Sodano V. (2016). Challenges in Italian wine routes: managing stakeholder networks. Qualitative Market Research: An International Journal, 19(2).
  7. Brown G., Getz D. (2006). Critical success factors for wine tourism regions: a demand analysis. Tourism management, 27: 146-158.
  8. Brunori G., Rossi A. (2000). Synergy and coherence through collective action: some insights from wine routes in Tuscany. Sociologiaruralis, 40(4): 409-423.
  9. Carrà G., Peri I. (2006). A strategic approach for tourism development in rural areas: SOR Analysis for Etna Wine Route, Cooperation to upgrade Tourism and Regional Products, INTERREG IIIC, Final Report.
  10. Carrà G., Peri I., Vindigni G., Pilato M. (2011). Turismo e prodotti agroalimentari di qualità: Strategie di sviluppo per la Strada del vino dell’Etna. In: D’Amico M., Foti V. (eds.). Vitivinicoltura in Sicilia. Bonanno Editore, pp. 103-122.
  11. Carrà G., Spampinato D. (2012). Flessibilità del lavoro e dinamiche adattative delle imprese in agricoltura. In: Idda L., Pulina G. (eds.). Impresa agricola familiare, capitale umano e mercato del lavoro. Milano: FrancoAngeli, Vol. 882. pp. 105-124.
  12. Censis (2007). VI Rapporto annuale Città del Vino/Censis “Osservatorio sul turismo del vino in Italia”, Bit 2007.
  13. Censis (2010). VIII Rapporto annuale Città del Vino/Censis “Osservatorio sul turismo del vino in Italia”, Bit 2010.
  14. Columba P., Forte A., Anzalone M. (2007). Il vino fattore di sviluppo del terziario: le strade del vino in Sicilia. Coreras, pp. 55.
  15. Correia F. L., Charters S. (2004). Wine routes in Portugal: A case study of the Bairrada Wine Route. Journal of Wine Research, 15(1): 15-25.
  16. Croce E., Perri G. (2010). Food and Wine Tourism. Cab International.
  17. Dodd T.H. (1995). Opportunities and pitfalls of tourism in a developing wine industry. International Journal of Wine Marketing, 7(1): 5-16.
  18. Foti S., Timpanaro G. (2003). Production and market of quality wines in Sicily. In: I International Symposium on Grapevine Growing, Commerce and Research, 652: 509-517.
  19. Frambach R., Nijssen E. (1995). Marketing strategie. Het schrijven van eenstrategischmarketing plan. Houten: Educative Partners Nederland BV.
  20. Frochot I. (2004). Wine Tourism in France: A Paradox? In: Hall C.M., Sharples L., Cambourne B., Macionis N. (eds.). Wine Tourism Around the World. Development, Management and Markets. Oxford: Butterworth-Heinemann.
  21. Hristov D., Zehrer A. (2015). The destination paradigm continuum revisited: DMOs serving as leadership networks. Tourism Review, 70(2): 116-131. http://academyofwinebusiness.com/wp-content/uploads/2013/04/Ritchie-Webber.pdf/ [Accessed 15 March 2015].
  22. Januszewska R., Viaene J., Gheysen C., Steur D. (2010). Strategic options for regional products as a tool for regional development. Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca.Horticulture, 66(2): 260-267.
  23. Kajanus M., Kangas J., Kurttila M. (2004). The use of value focused thinking and the SWOT hybrid method in tourism management. Tourism Management, 25(4): 499-506.
  24. Kangas J., Kangas A. (2005). Multiple criteria decision support in forest management – the approach, methods applied, and experiences gained. Forest ecology and Management, 207(1): 133-143.
  25. Kurttila M., Pesonen M., Kangas J., Kajanus M. (2000). Utilizing the analytic hierarchy process (AHP) in SWOT analysis – a hybrid method and its application to a forest-certification case. Forest Policy and Economics, 1(1): 41-52.
  26. McCool S., Moisey R. (2008). Tourism, recreation and sustainability: Linking culture and the environment. CABI.
  27. Pechlaner H., Beritelli P., Volgger M. (2015). Emerging Landscape of Destination Governance. In: Pechlaner H., Beritelli P., Pichler S., Peters M., Scott N. (eds.). Contemporary destination governance: A case study approach (Vol. 6). Emerald Group Publishing.
  28. Rauch P. (2007). SWOT analyses and SWOT strategy formulation for forest owner cooperation in Austria. European Journal of Forest Research, 126(3): 413-420.
  29. Ritchie C., Webber C. (2013). Assessing the Potential for a Wine Route in Wales to Support Rural Tourism.
  30. Rutsaert P., Pieniak Z., Regan A., Mc Connon A., Kuttschreuter M., Lores M., Verbeke W. (2014). Social media as a useful tool in food risk and benefit communication? A strategic orientation approach. Food Policy, 46: 84-93.
  31. Sharpley R., Telfer D. (2002). Aspects of Tourism. Tourism and Development Concepts and Issues. Channel View Publications.
  32. Shrestha R.K., Alavalapati J.R., Kalmbacher R.S. (2004). Exploring the potential for silvopasture adoption in south-central Florida: an application of SWOT-AHP method. Agricultural Systems, 81(3): 185-199.
  33. Vandecandelaere E. (2002). Les «routes des vins»: des réseaux territoriaux pour valoriser le vin au travers de son territoire – les cas du Languedoc Roussillon, de Mendoza et du Western Cape. Conference Systèmes Agroalimentaires Localisés: produits, entreprises et dynamiques locales, 16-18 Octobre 2002. INRA, Montpellier.
  34. Vandermeulen V., Gellynck X., Van Huylenbroeck G., Van Orshoven J., Bomans K. (2009). Farmland for tomorrow in densely populated areas. Land Use Policy, 26(4): 859-868.
  35. Waligo V.M., Clarke J., Hawkins R. (2014). The ‘leadership-–stakeholder involvement capacity’s nexus in stakeholder management Journal of Business Research, 67(7): 1342-1352.
  36. Winter S. G. (2003). Understanding dynamic capabilities. Strategic management journal, 24(10): 991-995.
  37. Zollo M., Winter S.G. (2002). Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3): 339-351.

Giuseppina Carrà, Mariagiulia Mariani, Ivana Radic, Iuri Peri, Integrating stakeholders’ perspectives to develop tourism business strategies: the case study of a wine route in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 2/2016, pp 173-186, DOI: 10.3280/RISS2016-002015