Marketing in an experiential perspective: Toward the "Experience Logic"

Titolo Rivista MERCATI & COMPETITIVITÀ
Autori/Curatori Tonino Pencarelli
Anno di pubblicazione 2017 Fascicolo 2017/2
Lingua Inglese Numero pagine 8 P. 7-14 Dimensione file 427 KB
DOI 10.3280/MC2017-002001
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Tonino Pencarelli, Marketing in an experiential perspective: Toward the "Experience Logic" in "MERCATI & COMPETITIVITÀ" 2/2017, pp 7-14, DOI: 10.3280/MC2017-002001