Time in the foundational economy between sharing economy and personal branding: the case of Time Banking online

Journal title SOCIOLOGIA DEL LAVORO
Author/s Davide Arcidiacono
Publishing Year 2016 Issue 2016/142
Language Italian Pages 17 P. 98-114 File size 148 KB
DOI 10.3280/SL2016-142006
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Time is a scarce resource and its organization are one of the major concerns of contemporary life, becoming more and more a market “object” for value extraction strategy. However, there are institutions that overturn this trend: time banks. Though time-banking services time is not simply a scarce resource but a new means of exchange based on reciprocity scheme. Time banks, as a model of an alternative transaction to the market exchange redefined following the logic of the sharing economy. The article aims to analyze the opportunities and the limitations by examining a case study, of an online platform for Time-Banking. The research follows a net-nographic approach combining data collected with those obtained through a survey of users that examines the issue of the purpose and interactions with other forms of economic exchange between on-line and off-line.

Keywords: Collaborative economy, time-banking, reciprocity, digital platforms

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Davide Arcidiacono, Il tempo nell’economia fondamentale tra sharing economy e personal branding: il caso del Time Banking on line in "SOCIOLOGIA DEL LAVORO " 142/2016, pp 98-114, DOI: 10.3280/SL2016-142006