Gli studi di marketing tra rigore e rilevanza, tra ricerca e didattica

Journal title MERCATI E COMPETITIVITÀ
Author/s Fabio Ancarani
Publishing Year 2014 Issue 2014/2
Language Italian Pages 3 P. 7-9 File size 47 KB
DOI 10.3280/MC2014-002001
DOI is like a bar code for intellectual property: to have more infomation click here

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

  1. Brinberg D., Hirschman E.C. (1986). Multiple Orientations for the Conduct of Marketing Research: An Analysis of the Academic/Practitioner Distinction. Journal of Marketing, 50 4: 161-173, DOI: 10.2307/1251293
  2. McGahan A., (2007). Academic Research That Matters to Managers: On Zebras, Dogs, Lemmings, Hammers, and Turnips. The Academy of Management Journal, 50, 4: 748-753, DOI: 10.5465/AMJ.2007.26279166
  3. Reibstein D.J., Day G., Wind J. (2009). Guest Editorial: Is Marketing Academia Losing Its Way?. Journal of Marketing, 73, July: 1-3, DOI: 10.1509/jmkg.73.4.1
  4. Varadarajan R. (2009). Musings on Relevance and Rigor of Scholarly Research in Marketing. Journal of the Academy of Marketing Science, 31, 4: 368-376, DOI: 10.1177/0092070303258240

  • Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015) Federica Ceccotti, Alberto Mattiacci, Costanza Nosi, in MERCATI & COMPETITIVITÀ 4/2017 pp.77
    DOI: 10.3280/MC2017-004005

Fabio Ancarani, Gli studi di marketing tra rigore e rilevanza, tra ricerca e didattica in "MERCATI E COMPETITIVITÀ" 2/2014, pp 7-9, DOI: 10.3280/MC2014-002001