Valutare la Comunicazione Pubblica. La valutazione di un evento a partire da un caso studio
Journal title RIV Rassegna Italiana di Valutazione
Author/s Linda Finardi
Publishing Year 2011 Issue 2010/46
Language Italian Pages 20 P. 85-104 File size 711 KB
DOI 10.3280/RIV2010-046007
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The article presents the development of an evaluation model for front-line public communicators in organizing and communicating events of public administrations. The article develops firstly a case study, emphasizing innovative, continuity and critical aspects of this particular communication process and of the organization enacting it. Secondly, reasons and criteria underlying the construction of the proposed model are discussed. Finally, the communication model is presented along with the underlying cognitive frame.
Keywords: Event, evaluation model, public communication
Linda Finardi, Valutare la Comunicazione Pubblica. La valutazione di un evento a partire da un caso studio in "RIV Rassegna Italiana di Valutazione" 46/2010, pp 85-104, DOI: 10.3280/RIV2010-046007