Dry and wet cultures in the age of globalization

The distinction between dry and wet cultures seems to be out-of-date. The case of the European youth is emblematic. The factors which falsificated this distinction are the changements occured in drinking practices due to the globalization of youth culture and the communicative power of alcohol industries.

Keywords:Dry culture, wet culture, drinking practices, globalization, ESPAD, youth

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Robin Room, Dry and wet cultures in the age of globalization in "SALUTE E SOCIETÀ" suppl. En. 3/2010, pp 229-237, DOI: 10.3280/SES2010-SU3015-ing