Customer satisfaction di un evento: i mercatini di Natale dell’Alto Adige
Journal title ECONOMIA E DIRITTO DEL TERZIARIO
Author/s Valeria Tallinucci, Harald Pechlaner
Publishing Year 2010 Issue 2009/2
Language Italian Pages 13 P. 345-357 File size 869 KB
DOI 10.3280/ED2009-002007
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The image and economy of a territory are directly influenced by the organized events. The monitoring of the activated dynamics represents an essential instrument for planning and organization. The attraction of an event is connected to the satisfaction of the visitor/consumer and has a multi-factorial basis. The analysis of the event Christmas Markets of South Tyrol is conducted according to the customer satisfaction theory of the three principal factors of services (basis, performance and excitement factors). The results of the two measurement methods of the linear statistic regression and the importance-grid are confronted.
Valeria Tallinucci, Harald Pechlaner, Customer satisfaction di un evento: i mercatini di Natale dell’Alto Adige in "ECONOMIA E DIRITTO DEL TERZIARIO " 2/2009, pp 345-357, DOI: 10.3280/ED2009-002007