Issue 4/2019
- Daniele Dalli, Editorial
- Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Fabio Greco, Communication practices in the diffusion of social-business innovation: Insights from B-Corporations
- Valeria Belvedere, Annalisa Tunisini, Customer-driven supply chains: Trends and practices in leading Italian companies
- Veronica Gabrielli, Ilaria Baghi, How to choose the endorser: An experimental analysis on the effects of fit and notoriety
- Cesare Amatulli, Matteo De Angelis, Carmela Donato, Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses
- Gennaro Iasevoli, Book reviews
Issue 3/2019
- Giacomo Del Chiappa, Martina G. Gallarza, Special Issue - Past, present and future challenges on customer experience: Digging knowledge across sectors
- Fabio Forlani, Tonino Pencarelli, Using the experiential approach in marketing and management: A systematic literature review
- Marco Ieva, Cristina Ziliani, Understanding the customer experience-loyalty link: A moderated mediation model
- Ester Napolitano, Giacomo Del Chiappa, Aise KyoungJin Kim, The influence of servicescape and perceived authenticity on winery visitors’ satisfaction and their behavioural intentions
- Francesco Calza, Marco Ferretti, Marcello Risitano, Annarita Sorrentino, Analysing customer experience in heritage tourism: Empirical evidence from an Italian cultural district
- Rita Cannas, Daniela Pettinao, Measuring Tourists’ Emotional Experiences in a cultural site
- Maria Antonietta Raimondo, Maria Vernuccio, Gaetano “Nino” Miceli, The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness
- Gennaro Iasevoli, Book reviews
Issue 2/2019
- Andrea Moretti, Eat, pray, love..images. Measurements and measurement parameters in marketing processes
- Arianna Di Vittorio, Lucrezia Maria De Cosmo, Nicolaia Iaffaldano, Luigi Piper, Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses
- Eleonora Di Maria, Marco Bettiol, Valentina De Marchi, Roberto Grandinetti, Developing relationships early: How new ventures fill their capability gap
- Ernesto Cardamone, Gaetano "Nino" Miceli, Maria Antonietta Raimondo, All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices
- Elisa Martinelli, Francesca De Canio, Eating in an Italian restaurant. The role of Country Image in driving Spanish customers attitude and intention to patronize an ethnic restaurant
- Francesco Raggiotto, Risk is my business. Determinants of revisit intentions among participants in extreme sporting events
- Giacomo Del Chiappa, Antonio Salvatore Loriga, Analysing determinants of travellers’ expenditures for food and beverage services at airports
- Gennaro Iasevoli, Book reviews
Issue 1/2019
- Stefania Borghini, Editorial. Big, thick, small.. are data what really matters?
- Daniele Dalli, In memoriam of Stefano Pace
- Tonino Pencarelli, Maria Gabriella Mele, A systematic literature review on social media metrics
- Marco Ieva, Cristina Ziliani, Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking
- Alice Mazzucchelli, Roberto Chierici, Barbara Del Bosco, Francesca Ceruti, Does the use of social media affect customer relationship performance? Evidences from Italy
- Valentina Mazzoli, Diletta Acuti, Raffaele Donvito, Eunju Ko, Dressing your soul: The role of brand engagement in self-concept
- Francesca Pucciarelli, Chiara Giachino, Bernardo Bertoldi, Davide Tamagno, A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target?
- Riccardo Resciniti, Federica De Vanna, A literature review on firms’ internationalisation through e-commerce
- Gennaro Iasevoli, Book reviews