Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy

Titolo Rivista Economia agro-alimentare
Autori/Curatori Marzia Ingrassia, Claudio Bellia, Rosaria Disclafani, Pietro Chinnici, Stefania Chironi
Anno di pubblicazione 2025 Fascicolo 2024/3
Lingua Inglese Numero pagine 45 P. 71-115 Dimensione file 0 KB
DOI 10.3280/ecag2024oa17367
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This paper presents the first results of marketing studies for the positioning of a new sustainable biobased plastic packaging for fresh food, as part of the research project “CItrus waste ReciCLing for added valuE products – CIRCLE” for improving the sustainability of the citrus processing production chain through the valorization of processing waste. The present study, conducted on Italian consumers, contributes to the flow of literature on consumer demand of sustainable food packaging, highlighting the preferences, concerns, and skepticism, the factors that explain behaviors, and the role of information on their choices. Findings may be of interest for firms and Public Institutions to promote circularity behaviors among citizens and to consolidate their ethical motivations through correct information and experience.

Keywords:; Environmemtal ethics; Sustainability; Communication

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Marzia Ingrassia, Claudio Bellia, Rosaria Disclafani, Pietro Chinnici, Stefania Chironi, Eco-packaging and fresh food products. Analysis of demand and consumer behavior in Italy in "Economia agro-alimentare" 3/2024, pp 71-115, DOI: 10.3280/ecag2024oa17367