When stadium ownership meets Corporate Social Responsibility: The case of U. C. AlbinoLeffe

Titolo Rivista CORPORATE GOVERNANCE AND RESEARCH & DEVELOPMENT STUDIES
Autori/Curatori Daniele Canini, Rita Mura, Francesca Vicentini
Pubblicazione Online First 07/06/2024 Fascicolo 2024/2
Lingua Inglese Numero pagine 25 P. 31-55 Dimensione file 0 KB
DOI 10.3280/cgrds2-2024oa16962
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This article aims to understand the importance of having a stadium owned by a football club as an added value if it is designed and managed from a socially responsible perspective in a context, that of Italian sport, which is still far from European standards in terms of infrastructure. The approach adopted focuses on the AlbinoLeffe Campus, serving as an example of how the ownership of a sports facility can shape and reflect socially responsible policies and practices adopted by a football club. The study examines the distinctive characteristics of the stadium considering the logistical, infrastructural, and environmental aspects underpinning its construction to act as a strategic lever to implement Corporate Social Responsibility (CSR) initiatives, a prerogative of club ownership. Some important managerial implications emerge from the analysis: 1) the need for a sustainable management approach for the stadium considering logistical, infrastructural, and environmental aspects; 2) the implementation of CSR strategies aligned with the company and the stadium’s characteristics.

Il presente articolo si propone di comprendere l’importanza di avere uno stadio di proprietà per una società calcistica come valore aggiunto se progettato e gestito in un’ottica socialmente responsabile in uno contesto, quello sportivo italiano, ancora lontano dagli standard europei in termini di infrastrutture. L’approccio adottato pone al centro dell’attenzione l’AlbinoLeffe Campus, fungendo da esempio per capire come la proprietà di un impianto sportivo possa modellare e riflettere politiche e le pratiche di responsabilità sociale adottate da un club di calcio. Lo studio esamina le caratteristiche distintive dello stadio considerando gli aspetti logistici, infrastrutturali e ambientali alla base della sua costruzione tali da fungere da leva strategica per implementare le iniziative di Corporate Social Responsibility (CSR), prerogativa della proprietà del club. Dall’analisi emergono alcune importanti implicazioni manageriali: 1) la necessità di un approccio gestionale sostenibile per lo stadio considerando gli aspetti logistici, infrastrutturali e ambientali; 2) l’implementazione di strategie di CSR allineate con la società e con le caratteristiche dello stadio.

Parole chiave:; Corporate Social Responsability (CSR); Sport Management; Football Management; Stadium Management; Corporate Governance

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Daniele Canini, Rita Mura, Francesca Vicentini, When stadium ownership meets Corporate Social Responsibility: The case of U. C. AlbinoLeffe in "CORPORATE GOVERNANCE AND RESEARCH & DEVELOPMENT STUDIES" 2/2024, pp 31-55, DOI: 10.3280/cgrds2-2024oa16962