Ubiquitous local community experiences: unravelling the social added value of neighborhood-related social media

Neighborhood-related social media uses are rapidly spreading, with citizens using already existing social media with community-related aims too. This has deeply modified how citizens can experience their neighborhoods and cities, making them more complex - and ubiquitous - social ecosystems. The present study aims at deepening the impact of such social media uses in terms of non-material, relational and community goods - that is, their social added value (SAV) for individuals and communities. The results show two main categories of such SAV: the enrichment in terms of local social relationships, and the promotion of citizens’ active in-volvement in and engagement for their community and its members. The theoretical and practical implications stemming from these results will be deepened.

L’utilizzo di social media con focus sul proprio quartiere si sta diffondendo rapidamente, anche a partire dall’uso di social media già esistenti. Questo ha profondamente modificato il modo in cui i cittadini fanno esperienza di quartieri e città, rendendo questi ultimi ecosistemi sociali più complessi e ubiqui. Questo studio approfondisce l’impatto di questi usi legati al quartiere in termini di beni relazionali e di comunità, cioè il loro valore sociale aggiunto (SAV) per individui e comunità. I risultati mostrano che esso può essere riferito a due principali cate-gorie: l’arricchimento in termini di relazioni sociali locali e la promozione di coinvolgimento e impegno attivo dei cittadini nella e per la loro comunità. Saranno discusse le implicazioni teori-che e pratiche derivanti da questi risultati.

Parole chiave:comunità locali, social media ubiqui, comunità ubique, valore sociale aggiunto, capitale sociale, impegno civico, volontariato, comportamenti di vicinato

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Flora Gatti, Fortuna Procentese, Ubiquitous local community experiences: unravelling the social added value of neighborhood-related social media in "PSICOLOGIA DI COMUNITA’" 2/2022, pp 56-79, DOI: 10.3280/PSC2022-002004