Dynamic capabilities in retailers’ marketing strategies: Defining an analysis model

Titolo Rivista MERCATI & COMPETITIVITÀ
Autori/Curatori Marcello Sansone, Roberto Bruni, Annarita Colamatteo, Maria Anna Pagnanelli
Anno di pubblicazione 2017 Fascicolo 2017/2
Lingua Inglese Numero pagine 26 P. 17-42 Dimensione file 519 KB
DOI 10.3280/MC2017-002002
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più clicca qui

Qui sotto puoi vedere in anteprima la prima pagina di questo articolo.

Se questo articolo ti interessa, lo puoi acquistare (e scaricare in formato pdf) seguendo le facili indicazioni per acquistare il download credit. Acquista Download Credits per scaricare questo Articolo in formato PDF

Anteprima articolo

FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

The dynamic capabilities assume a basilar role in companies considering the change management and marketing strategies. The aim of this work is to define an original model of identification of dynamic capabilities in retailers’ marketing strategies, with a focus on food sector in Italian market. The research has double origin: the Italian context of markets and large scale retail trade characterized both by complexity and the lacks in literature about these themes - dynamic capabilities in retail industry - highlighted by international literature. The Teece model has been adapted to the dynamic capabilities in retail industry - identifying specific meaning in clusters, microfoundations, and indicators - and the model has been tested involving 3 Italian retailers, with the aim to identify the differences in emerging results.

Keywords:Marketing strategies, dynamic capabilities, retail industry, sensing, seizing, transforming.

  1. Acedo F.J., Barroso C., Casanueva C., Galán J.L. (2006). Co-authorship in management and organizational studies: An empirical and network analysis. Journal of Management Studies, 43(5): 957-983.
  2. Apelbaum E., Gerstner E., Naik P.A. (2003). The Effects Of Expert Quality Evaluations Versus Brand Name On Price Premiums. Journal Of Product & Brand Management, 12(3): 154-165. .
  3. Ali S., Peters L.D., Lettice F. (2012). An Organizational Learning Perspective on Conceptualizing Dynamic and Substantive Capabilities. Journal of Strategic Marketing 20(7): 589-607.
  4. Baltras G. (1997). Determinants Of Store Brand Choice: A Behavioral Analysis. Journal Of Product Brand Management, 6(5): 315-324. .
  5. Barratt M. (2004). Understanding the meaning of collaboration in the supply chain. Supply Chain Management: an international journal, 9(1): 30-42.
  6. Roberts K., Varki S., Brodie R. (2003). Measuring the quality of relationships in consumer services: an empirical study. European Journal of marketing, 37(1/2): 169-196.
  7. Di Stefano, G., Peteraf M., Verona G. (2010). Dynamic capabilities deconstructed: a bibliographic investigation into the origins, development, and future directions of the research domain. Industrial and Corporate Change, dtq027.
  8. Duffy D.L. (2004). Multi-channel marketing in the retail environment. Journal of Consumer Marketing, 21(5): 356-359.
  9. Dunne D., Narasimhan C. (1999). The New Appeal Of Private Labels. Harvard Business Review, 77(3): 41. .
  10. Du Preez R., Visser E., van Noordwyk H. J. (2008). Store image: toward a conceptual model part 1: empirical research. SA Journal of Industrial Psychology, 34(2): 50-58.
  11. Easterby-Smith M., Prieto, I.M. (2008). Dynamic capabilities and knowledge management: an integrative role for learning?. British Journal of Management, 19(3): 235-249.
  12. Eisenhardt K.M. and Martin J.A. (2000), ‘Dynamic capabilities: What are they?’. Strategic Management Journal, 21: 1105-1121.
  13. Enders A., Jelassi T. (2000). The converging business models of Internet and bricks-and-mortar retailers. European Management Journal, 18(5): 542-550.
  14. Faircloth J.B., Capella L.M., Alford B.L. (2001). The effect of brand attitude and brand image on brand equity. Journal of Marketing Theory and Practice, 9(3): 61-75.
  15. Fornari D. (2005). La rivoluzione del supermercato. Milano: Egea.
  16. Fornari D. (2009). Trade Marketing. Milano: Egea.
  17. Fornari D., Grandi S., Fornari E. (2008). Le dinamiche degli assortimenti commerciali. Milano: Egea.
  18. Fornari D. (2009). Trade Marketing (Relazioni di filiera e strategie commerciali). Milano: Egea.
  19. Fornari E. (2007). Economia della marca commerciale. Milano: Egea.
  20. Fornari E., Grandi S. (2009). Le leve della competizione assortimentale. Mercati e competitività, 3: 71-90.
  21. Foss N.J., Klein P.G., Kor Y.Y., Mahoney J.T. (2008). Entrepreneurship, subjectivism, and the resource-based view: toward a new synthesis. Strategic Entrepreneurship Journal, 2(1): 73-94.
  22. Gao L., Simonson I. (2016). The Positive Effect Of Assortment Size On Purchase Likelihood: The Moderating Influence Of Decision Order. Journal Of Consumer Psychology, 26(4): 542-549. .
  23. Green S.D., Larsen G.D., Kao C.C. (2008). Competitive strategy revisited: contested concepts and dynamic capabilities. Construction Management and Economics, 26(1): 63-78.
  24. Harland C.M. (1996). Supply chain management: relationships, chains and networks. British Journal of management, 7(s1): S63-S80.
  25. Harrison I.F., Dunstone J.E. (2000). The choice of distribution channels. European Coatings Journal, (12): 42-45.
  26. Helfat C.E., Peteraf M.A. (2014). Managerial cognitive capabilities and the microfoundations of dynamic capabilities. Strategic Management Journal, 36: 831-850.
  27. Hendry C. (2012). Human resource management. Abingdon-on-Thames, UK: Routledge.
  28. Hooley G.J., Greenley G.E., Cadogan J.W., Fahy J. (2005). The performance impact of marketing resources. Journal of Business Research, 58(1): 18-27.
  29. Istat (2015) Rapporto annuale “La situazione del Paese”. Roma: Istat.
  30. Istat (2016) Rapporto sulla competitività dei settori produttivi. Roma: Istat.
  31. Istat (2016) Reddito E Risparmio Delle Famiglie E Profitti Delle Società. Roma: Istat.
  32. Iyengar S. (2010). The Art of Choosing. London, UK: Little Brown.
  33. James D.L., Durand R.M., Dreves R.A. (1976). Use of a multi-attribute attitude model in a store image study. Journal of Retailing, 52(2): 23-32.
  34. Kahn B. E., Chernev A., Böckenholt U., Bundorf K., Draganska M., Hamilton R., Wertenbroch K. (2014). Consumer And Managerial Goals In Assortment Choice And Design. Marketing Letters, 25(3): 293-303.
  35. Kumar N., Steenkamp J.E., (2007). Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Pr.
  36. Kumar A., Van Der Aalst W.M., Verbeek E. M. (2002). Dynamic work distribution in workflow management systems: How to balance quality and performance. Journal of Management Information Systems, 18(3): 157-193.
  37. Lerner M.J. (1980). The Belief in a Just World: A Fundamental Delusion. New York: Plenum Press.
  38. Levy M. and Weitz B.A. (2006). Retailing Management. Boston, MA: McGraw-Hill/ Irwin, 6th edition.
  39. Devlin D., Birtwistle G., Macedo N. (2003). Food retail positioning strategy: a means-end chain analysis. British Food Journal, 105(9): 653-670.
  40. Davenport T.H., Leibold M., Voelpel S.C. (2007). Strategic Management in the Innovation Economy: Strategic Approaches and Tools for Dynamic Innovation Capabilities. Hoboken, New Jersey: John Wiley & Sons.
  41. Daley D.M. (2012). Strategic human resource management. Public Personnel Management, pp. 120-125.
  42. Cunningham I.C.M., Hardy A.P., Imperia G. (1982). Generic Brands Versus National Brands And Store Brands. Journal Of Advertising Research, 22(5): 25-32. .
  43. Cristini G. (2006). Marketing d’insegna e marca private. strategie e implicazioni operative per distributori e copackers. Milano: Il Sole24ore. .
  44. Collis D.J. (1994). How valuable are organizational capabilities? Strategic Management Journal, 15(8): 143-152.
  45. Cardinali M.G., Bellini S. (2014). Interformat competition in the grocery retailing. Journal of Retailing and Consumer Services, 21(4): 438-448.
  46. Cardinali M.G. (2005). La comunicazione della convenienza nelle imprese commerciali. Mercati e Competitività, 3.
  47. Cao L. (2011). Dynamic capabilities in a turbulent market environment: empirical evidence from international retailers in China. Journal of Strategic Marketing, 19(5): 455-469.
  48. Censis, U.C.S.I. (2015). 49° Rapporto sulla situazione sociale del Paese.
  49. Censis, U.C.S.I. (2015). Dodicesimo rapporto sulla comunicazione. L’economia della disintermediazione digitale. Milano: FrancoAngeli.
  50. Castaldo S., Mauri C. (2015). Store management. Il punto vendita come piattaforma relazionale: Il punto vendita come piattaforma relazionale. Milano: FrancoAngeli.
  51. Castaldo S., Premazzi K., Grosso M. (2013). Retail and channel Marketing. Cheltenham, UK: Edward Elgar. .
  52. Castaldo S., Mauri C. (2010), Store management. Il punto vendita come piattaforma relazionale. Milano: FrancoAngeli.
  53. Castaldo S., Premazzi K., Grosso M. (2008). Store trust building: the emerging role of private labels. Atti del Congresso “Marketing Trends”.
  54. Castaldo S. (2008) (a cura di). Retail e channel management. Milano: Egea.
  55. Castaldo S., Mauri C. (2008) (a cura di). Innovazione, experience, partnership. Casi di innovazione nel retail. Milano: FrancoAngeli.
  56. Castaldo S. (2005). Analisi e gestione dei canali distributivi. Bologna: il Mulino.
  57. Cabiddu F. (2010). The cross-level antecedents of dynamic capabilities development: the case of Network Exploitation Capability. Management of the interconnected world. Physica-Verlag HD, pp. 445-452.
  58. Bruni, R. (2014). Dinamiche impresa-contesto-cliente e retail di prossimità. Roma: Aracne Editore.
  59. Bratton J. (2007). Strategic human resource management. Human Resource Management içinde, Der: John Bratton-Gold, Jeffrey. London: Palgrave Macmillan, London, 37-71.
  60. Bloemer J., De Ruyter K. (1998). On the relationship between store image, store satisfaction and store loyalty. European Journal of marketing, 32(5/6): 499-513.
  61. Birkinshaw J., Hamel G., Mol M.J. (2008). Management innovation. Academy of management Review, 33(4): 825-845.
  62. Bhatnagar A., & Ratchford B.T. (2004). A model of retail format competition for non-durable goods. International Journal of Research in Marketing, 21(1): 39-59.
  63. Lugli G. (2003). Branding distributivo: dalla marca di prodotto alla marca di categoria. Milano: Egea. .
  64. Lugli G., Pellegrini L. (2003). Marketing distributivo. Torino: Utet.
  65. Lugli G. (2009). Il ruolo della politica assortimentale nella crisi e rilancio dell’ipermercato. Mercati e Competitività, 3: 11-32.
  66. Lugli G. (2009). Marketing distributivo. La creazione di valore nella distribuzione specializzata. Torino: UTET.
  67. Lugli G. (2005). Pricing commerciale e valore di marketing. Mercati e competitività, 3: 9-35.
  68. Marradi A. (2007). Metodologia delle scienze sociali. In: Pavsic R., Pitrone M. C. (a cura di). Bologna: il Mulino.
  69. Martineau P. (1958). The personality of the retail store.
  70. Makadok R. (2001). Toward a synthesis of the resource-based and dynamic-capability views of rent creation. Strategic management journal, 22(5): 387-401.
  71. Messinger P.R., Narasimhan C. (1997). A model of retail formats based on consumers’ economizing on shopping time. Marketing science, 16(1), 1-23.
  72. Noe R.A., Hollenbeck J.R., Gerhart B., Wright P.M. (2006). Human resource management: Gaining a competitive advantage. NY: Mcgraw Hill.
  73. Osman I. H. (1993). Metastrategy simulated annealing and tabu search algorithms for the vehicle routing problem. Annals of operations research, 41(4): 421-451.
  74. Pastore A., Pellegrini L., Ravazzoni R. (2001). La dimensione settoriale dell’innovazione: la distribuzione commerciale, Sinergie, 55.
  75. Pellegrini L. (2008). I rapporti industria-distribuzione: modelli integrati e ricerca di cooperazione. Economia e politica industriale, 3: 83-100.
  76. Peteraf M., Di Stefano G., Verona G. (2013). The elephant in the room of dynamic capabilities: Bringing two diverging conversations together. Strategic Management Journal, 34(12): 1389-1410.
  77. Petty R., Guthrie J. (2000). Intellectual capital literature review: measurement, reporting and management. Journal of intellectual capital, 1(2): 155-176.
  78. Piotrowicz W., Cuthbertson R. (2014). Introduction to the special issue information technology in retail: Toward omnichannel retailing. International Journal of Electronic Commerce, 18(4), 5-16.
  79. Poterba J.M. (1996). Retail price reactions to changes in state and local sales taxes. National Tax Journal, 165-176.
  80. Putsis Jr W.P., Dhar R. (2001). An Empirical Analysis Of The Determinants Of Category Expenditure. Journal Of Business Research, 52(3): 277-291. .
  81. Ramos-Rodríguez A.R., Ruíz-Navarro J. (2004). Changes in the intellectual structure of strategic management research: A bibliometric study of the Strategic Management Journal, 1980-2000. Strategic Management Journal, 25(10): 981-1004.
  82. Sansone M. (2004). Le determinanti dell’innovazione nei moderni contesti distributivi. Roma: Aracne.
  83. Sansone M. (2005). Il retailing: frequentazione del punto vendita, riconoscibilità dell’insegna e fidelizzazione del cliente nella moderna distribuzione. In: Baccarani, Torino: Giappichelli Editore.
  84. Sansone M. (2014). Lo store brand come driver strategico del processo di differenziazione e posizionamento competitivo delle insegne: indirizzi evolutivi e competenze di marketing dei retailer. Atti del XI Convegno Sim, Modena 18-19 Settembre. .
  85. Sansone M. (2016). The strategic role of private label. Torino: Giappichelli Editore. .
  86. Sarti D. (2013). La gestione delle risorse umane nelle imprese della distribuzione commerciale (Vol. 146). Firenze: University Press.
  87. Semeijn J., Van Riel A.C., Ambrosini A.B. (2004). Consumer evaluations of store brands: effects of store image and product attributes. Journal of Retailing and Consumer Services, 11(4): 247-258.
  88. Sicotte H., Drouin N., Delerue H. (2014). Innovation portfolio management as a subset of dynamic capabilities: Measurement and impact on innovative performance. Project Management Journal, 45(6): 58-72.
  89. Simon H., Zatta D., Fassnacht M. (2013). Price management. In: Strategia, analisi e determinazione del prezzo (Vol. 29). Milano: FrancoAngeli.
  90. Simonson I. (1999). The Effect Of Product Assortment On Buyer Preferences. Journal Of Retailing, 75(3), 347-370. .
  91. Sudhir K., Talukdar D. (2004). Does Store Brand Patronage Improve Store Patronage?. Review Of Industrial Organization, 24. .
  92. Teece D., Pisano G. (1994). The dynamic capabilities of firms: an introduction. Industrial and corporate change, 3(3): 537-556.
  93. Teece D.J., Pisano G., Shuen A. (1997). Dynamic capabilities and strategic management. Strategic management journal, 18(17): 509-533.
  94. Teece D.J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic management journal, 28(13): 1319-1350.
  95. Teece D.J. (2014). A dynamic capabilities-based entrepreneurial theory of the multinational enterprise. Journal of International Business Studies, 45(1): 8-37.
  96. Teichert T. and Bouncken R.B. (2011). Rigidities considered: Supplier strategies for integrated innovation. International Journal of Innovation Management, 15(1): 95-119.
  97. Ulrich D., Brockbank W., Yeung A.K., Lake D.G. (1995). Human resource competencies: An empirical assessment. Human resource management, 34(4): 473-495.
  98. Vargo S.L., Maglio P.P., Akaka M.A. (2008). On value and value co-creation: A service systems and service logic perspective. European management journal, 26(3): 145-152.
  99. Verhoef P.C., Kannan P.K., Inman J.J. (2015). From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing. Journal of retailing, 91(2): 174-181.
  100. Vogel R., Güttel W.H. (2013). The dynamic capability view in strategic management: A bibliometric review. International Journal of Management Reviews, 15(4): 426-446.
  101. Wathne K.H., Heide J.B. (2004). Relationship governance in a supply chain network. Journal of marketing, 68(1): 73-89.
  102. Wren B.M. (2007). Channel structure and strategic choice in distribution channels. Journal of Management Research, 7(2): 78.
  103. Zahra S.A., Sapienza H.J., Davidsson P. (2006). Entrepreneurship and dynamic capabilities: A review, model and research agenda. Journal of Management studies, 43(4), 917-955.

Marcello Sansone, Roberto Bruni, Annarita Colamatteo, Maria Anna Pagnanelli, Dynamic capabilities in retailers’ marketing strategies: Defining an analysis model in "MERCATI & COMPETITIVITÀ" 2/2017, pp 17-42, DOI: 10.3280/MC2017-002002