Comunicazione e citizen engagement. L’esperienza dell’Unione Europea attraverso i social network

Titolo Rivista MERCATI E COMPETITIVITÀ
Autori/Curatori Vittoria Marino, Letizia Lo Presti
Anno di pubblicazione 2015 Fascicolo 2015/3
Lingua Italiano Numero pagine 18 P. 85-102 Dimensione file 565 KB
DOI 10.3280/MC2015-003005
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più clicca qui

Qui sotto puoi vedere in anteprima la prima pagina di questo articolo.

Se questo articolo ti interessa, lo puoi acquistare (e scaricare in formato pdf) seguendo le facili indicazioni per acquistare il download credit. Acquista Download Credits per scaricare questo Articolo in formato PDF

Anteprima articolo

FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

La ricerca indaga la comunicazione degli organi istituzionali dell’UE attraverso Twitter al fine di individuare quali modalità generano un maggior coinvolgimento dei cittadini. Inoltre, attraverso la ricostruzione dell’ampia letteratura presente sul tema e dei filoni di ricerca più innovativi, l’indagine proposta offre un significativo contributo teorico agli studi che analizzano il ruolo dei social media nelle politiche europee di citizen engagement. Sulla base dei risultati ottenuti dall’analisi del contenuto di un campione di tweets postati dai Commissari Europei, si identificano le categorie di comunicazione che maggiormente stimolano la partecipazione e si forniscono indicazioni sulle strategie di comunicazione istituzionale dirette a coinvolgere il cittadino europeo.;

Keywords:Citizen engagement, social network Istituzioni Europee, comunicazione pubblica 2.0

  1. Agostino D. (2013). Using social media to engage citizens: A study of Italian municipalities. Public Relations Review, 39(3): 232-234, DOI: 10.1016/j.pubrev.2013.02.009
  2. BasoloV., Yerena A. (2014). The use of social media for citizen engagement: the case of SAPAS in la paz, Mexico. In: Proceedings of the 15th Annual International Conference on Digital Government Research. ACM, 2014: 192-195.
  3. Bovaird T. (2007). Beyong Engagement and participation: User and Community Coproduction of Public Services. Public administration review, 67(5): 846-859, DOI: 10.1111/j.1540-6210.2007.00773.x
  4. Boyd D., Golder S., Lotan G. (2010). Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter. In: System Sciences (HICSS), 2010 43rd Hawaii International Conference on. IEEE 2010: 1-10, DOI: 10.1109/HICSS.2010.412
  5. Boyd D. (2008). Can social networking sites enable political action?. International Journal of Media & Cultural Politics, 4 (2): 241-244.
  6. Carpini M.D., Cook F.L., Jacobs L.R. (2004). Public Deliberations, Discursive Participation and Citizen Engagement: A Review of the Empirical Literature. Annu. Rev. Polit. Sci., 7: 315-44, DOI: 10.1146/annurev.polisci.7.121003.091630
  7. Cho M., Schweickart T., Haase A. (2014). Public engagement with nonprofit organizations on Facebook. Public Relations Review, 40(3): 565-567, DOI: 10.1016/j.pubrev.2014.01.008
  8. Cogburn D.L., Espinoza-Vasquez F.K. (2011). From networked nominee to networked nation: Examining the impact of Web 2.0 and social media on political participation and civic engagement in the 2008 Obama campaign. Journal of Political Marketing, 10(1-2): 189-213, DOI: 10.1080/15377857.2011.540224
  9. Clavio G. (2008). Uses and gratifications of Internet collegiate sport message board users. Indiana University, ProQuest. Testo disponibile sul sito http://pqdtopen.proquest. com/ (ultimo accesso 24/03/2014).
  10. Commissione Europea (2007a). Communicating about Europe via the Internet – Engaging
  11. the citizens, SEC (2007) 1742. Testo disponibile al sito: http://ec.europa.eu/ipg/docs/internet-strategy_en.pdf (ultimo accesso 21/03/2014).
  12. Commissione Europea (2007b). Comunicare l’Europa insieme, COM (2007) 568.
  13. Commissione Europea (2006). Libro bianco su una politica europea di comunicazione,
  14. COM (2006) 35.
  15. Commissione Europea (2005). Il contributo della Commissione al periodo di riflessione e oltre: Un Piano D per la democrazia, il dialogo e il dibattito, COM(2005) 494.
  16. Cornwall A. (2008). Democratizing engagement. What the UK can learn from international experience. Londra: Demos.
  17. Dalakiouridou E., Tambouris E., Tarabanis K. (2012). ePartecipation and online social networks: The case of the European Institutions. European Journal of ePractice, 16: 94-107 .
  18. Gambetti R.C., Graffigna G. (2011). Consumer Brand Engagement: lo stato dell’arte. Teoria, applicazioni, prospettive di ricerca. Micro & Macro Marketing, 2011, 20(2): 199-226. Golbeck J., Grimes, J.M., Rogers, A. (2010), Twitter use by the U.S. Congress. Journal of the American Society for Information Science and technology, 61(8): 1612-1621, DOI: 10.1002/asi.21344
  19. Hambrick M.E., Simmons J.M., Greenhalgh G.P., Greenwell T.C. (2010). Understanding Professional Athletes’. Use of Twitter: A content Analysis of Athlete Tweets. International Journal of Sport Communication, 3 (4): 454-471.
  20. Kent M.L. (2013), Using social media dialogically: Public relations role in reviving democracy. Public Relations Review, 39(4): 337-345, DOI: 10.1016/j.pubrev.2013.07.024
  21. Lukasik L. (2003). Theoretical Understanding of Citizen Engagement. Hamilton Community Foundation, Testo disponibile al sito: http://www.hcf.on.ca (ultimo accesso 30/03/2014).
  22. Lutz C., Hoffmann C.P., Meckel M. (2014). Beyond just politics: A systematic literature review of online participation. First Monday, 19(1).
  23. Macintosh A., Smith E. (2002), Citizen participation in Public Affairs. In: Electronic Government., 2456: 256-263, Berlin Heidelberg: Springer, DOI: 10.1007/978-3-540-46138-8-41
  24. McClung S.D. (2003). Social Networks and Political Partecipation: The role of Social Interaction in Explaining Political participation. Political Research Quarterly, 56(4):449-64, DOI: 10.1177/106591290305600407
  25. Michailidou A. (2008). Democracy and New Media in the European Union: Communication or Partecipation Deficit? Journal of Contemporary European Research, 4 (4): 346-368 .
  26. Wigard F., Diannie L. (2010). Twitter in government: Building relationships one tweet at a time. In: Information Technology: New Generations (ITNG), Seventh International Conference on. IEEE, 2010: 563-567, DOI: 10.1109/ITNG.2010.171
  27. Waters R., Burnett E., Lamm A., Lucas J. (2009). Engaging stakeholders through social networking: how nonprofit organizations are using Facebook. Public Relations Review, 35 (2): 102-106, DOI: 10.1016/j.pubrev.2009.01.006
  28. Waters R., Williams J.M. (2011). Squawking, tweeting, cooing, and hooting: analyzing the communication patterns of government agencies on Twitter. Journal of Public Affair, 11 (4): 353-363, DOI: 10.1002/pa.385
  29. Warren A.M., Sulaiman A., Ismawati Jaafar N., (2014). Social media effects on fostering online civic engagement and bulding citizen trust and trust in institutions. Government Information Quarterly, 31: 291-301, DOI: 10.1016/j.giq.2013.11.007
  30. Vesnic-Alujevic L. (2012). Political participation and web 2.0 in Europe: A case study of Facebook. Public Relations Review, 38(3): 466-470, DOI: 10.1016/j.pubrev.2012.01.010
  31. Theiss-Morse E., Hibbing R.J. (2005). Citizenship and Civic Engagement. Annu. Rev. Polit. Sci., 8 (1): 227-249, DOI: 10.1146/annurev.polisci.8.082103.104829
  32. K., Millard J. (2013). ePartecipation in Europe: Current State and Practical Reccommendations. In J.R. Gil-Garcia (Ed.): E-Government Success Around the World: Cases, Empirical Studies, and Practical Recommendations, IGI Global, USA, DOI: 10.4018/978-1-4666-4173-0.ch01
  33. Tambouris E., Macintoch A., Dalakiouridou E., Smith S., Panopoulou E., Tarabanis
  34. Suh B., Lichan H., Pirolli P., Chi E.H. (2010). Want to be Retweetes? Large Scale Anlytics on Factors Impacting Retweet in Twitter Network. In: Social computing (socialcom), 2010, ieee second international conference on. IEEE, 177-184, DOI: 10.1109/SocialCom.2010.33
  35. In: System Science (HICSS), 2012 45th Hawaii International Conference on. IEEE, 2012. p. 3500-3509, DOI: 10.1109/HICSS.2012.476
  36. Smith S., Dalakioridou E. (2009). Contextualising public (e)Participation in the governance of the European Union. European Journal of ePractice, 7: 4-14. Stieglitz S., Dang-Xuan L. Political communication and influence through microblogging—an empirical analysis of sentiment in twitter messages and retweet behavior.
  37. Sæøbø Ø., Rose J. & Nyvang T. (2009). The Role of Social Networking Services in eParticipation, Proceedings of the 1st International Conference on Electronic Participation, Eds. A. Macintosh & E. Tambouris, Springer-Verlag, 46-55 .
  38. Sæøbø Ø. (2011). Understanding twitterTM use among parliament representatives: A genre analysis. In: Electronic participation. Berlin Heidelberg: Springer, 1-12.
  39. Reddel T., Woolcock G. (2004). From consultation to participatory governance? A critical review of citizen engagement strategies in Queensland. Australian Journal of Public Administration, 63(3): 75-87, DOI: 10.1111/j.1467-8500.2004.00392.x
  40. Panagiotopoulos P., Sams S. (2012). An Overview study of Twitter in the UK Local Governament. In: Proceedings of TGov 2012 Conf. London: Brunel University.
  41. OECD (2001). Citizen as partners. Information, consultation and public participation in policy-making, OECD publications, Francia.
  42. OECD (2011). Regional chapter – Citizen engagement to enhance accountability and prevent corruption in the provision of public services in OECD countries. A cura di Beatriz Sanz Corella; testo disponibile al sito http://unpan1.un.org/intradoc/groups/public/documents/UN-DPADM/UNPAN04 7621.pdf (ultimo accesso 20/03/2014).
  43. Naaman M., Boase J., Lai C. (2010). Is it really about me?: message content in social awareness streams. In: Proceedings of the 2010 ACM conference on Computer supported cooperative work. ACM, 2010. p. 189-192, DOI: 10.1145/1718918.1718953

Vittoria Marino, Letizia Lo Presti, Comunicazione e citizen engagement. L’esperienza dell’Unione Europea attraverso i social network in "MERCATI E COMPETITIVITÀ" 3/2015, pp 85-102, DOI: 10.3280/MC2015-003005