Covirtue Signaling. L’ostentazione di virtù e il public shaming durante la pandemia di Covid-19

Titolo Rivista SOCIOLOGIA DELLA COMUNICAZIONE
Autori/Curatori Oscar Ricci
Anno di pubblicazione 2021 Fascicolo 2020/60
Lingua Italiano Numero pagine 13 P. 82-94 Dimensione file 658 KB
DOI 10.3280/SC2020-060008
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FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

The concept of "virtue signaling" defines the expression of moral values with the intent to improve one’s own image. The global epidemic we are experiencing has favoured a new nuance of this attitude, which I define "covirtue signalling": the ostentation of virtue during the Covid-19 pandemic. This phenomenon is linked to another behaviour that is somehow the base of it: the public shaming of other people’s behaviour. The covirtue signaling stance appears to have many as-pects in common with others ideology only apparently opposite, such as the No-Mask movement and the pandemic denial.

Parole chiave:Virtue signaling, Public shaming, Social media, Covid-19, Media representations

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Oscar Ricci, Covirtue Signaling. L’ostentazione di virtù e il public shaming durante la pandemia di Covid-19 in "SOCIOLOGIA DELLA COMUNICAZIONE " 60/2020, pp 82-94, DOI: 10.3280/SC2020-060008