THE BEAUTIFUL-MATCH.

The aim of this work is to support the diffusion of a matter-of-fact creative learning practice, capable to leverage on theories that work, dealing with 'reality' also through new multimedia technologies, to communicate and innovate.
The basic hypothesis of the book is that there is some form of 'real' participation or community among 'hearts and minds', the 'abstract' and the 'concrete', theory and practice, that appears suitable to study effective communication.
The materials of this work have been accumulating through the years, first in professional experiences and later, in a number of courses, mainly on digital communication as agency at Pavia University (Italy), in almost two decades.
Technology is presented in the lessons, but it is not the main object of this work, that is focused on core knowledge representation techniques and cross-cultural communication issues (ranging from communication to awareness systems and application embedded in 'objects' and the territory). The course presents established state-of-the-art doctrines and practice, evaluated within an international working groups on standard ontology, or formal description of 'objects' to support the world-class cross-communication among various automated systems.
The hope is to educate the student to a matter-of-fact independent creative learning and thinking, practicing the use of formal logic, together with technologies based on standard world-class multimedia platforms such as Internet, smart phones and the likes. But the discussion is about general issues of creativity and understanding.
The work is focused on doctrines together with practice, with a pragmatic ideal-realist new approach that stresses the study of a global ambit of communication, supported by the world class mobility and communication infrastructure, also matching Asian, particularly Japanese, philosophical contributions with Pragmatism.

Roberto Bordogna , an engineer, is contract professor of Multimedia Communication - Pragmatic Multimedia Lab - at the Collegio Nuovo (http://colnuovo.unipv.it), an independent cultural institution, founded for the accomodation of selected undergraduated and graduated students of Pavia University, Italy (http://www.unipv.eu).