Responsabilità sociale e creazione di valore nell’impresa agroalimentare: nuove frontiere di ricerca

Agri-food enterprises are rethinking their traditional economic, productive and organizational schemes based on the new sustainability models. In the light of the new value creation patterns these enterprises are also reshaping their relationships with the other agri-food stakeholders by adopting socially responsible behaviour. In this widely changed but still evolving context, agri-food enterprises have therefore been demonstrating socially responsible attitudes towards the common good and social welfare leading to a new business ethical dimension, known as social responsibility. A new vision of agri-food enterprises is therefore established. In fact, they are reconsidered as a set of tangible and intangible value chains and their related governance structures, the composition and extent there of being determined by specific groups of variables which create an "optimal value portfolio". In the light of this analytical perspectives, the aim of this paper is to contribute to the theoretical agricultural economic debate and analyse social responsibility as a sustainability strategy and value creation means for agri-food enterprises and as a competitive factor within developed economies. Hence the theoretical-methodological approach of this paper has defined new interpretation models of sustainable agri-food enterprises and their related strategic behaviour which is ethically driven and adopted for value creation purposes in the light of the current social, economic, environmental and territorial issues. The theoretical and methodological results thus provide a further development in the analysis of value creation models in agri-food systems by opening new research avenues. Moreover, they also offer new insights for policy makers and practitioners as they contribute to the debate on the role of policies to support enterprises’ socially responsible actions and the definition of new guidelines for agri-food system actors.;

Keywords:Corporate social responsibility, agri-food, value creation

Jel codes:M14, Q13, D46

• Combining healthiness and sustainability: An analysis of consumers’ preferences and willingness to pay for functional and sustainable snack bars Anna Uliano, Marcello Stanco, Giuseppe Marotta, Concetta Nazzaro, in Future Foods 100355/2024 pp.100355
  DOI: 10.1016/j.fufo.2024.100355
• Adaptation processes of agro-food companies toward responsibility Annalisa De Boni, Pietro Pulina, Rocco Roma, in ECONOMIA AGRO-ALIMENTARE 1/2016 pp.13
  DOI: 10.3280/ECAG2016-001002
• Consumers' heterogeneous preferences for corporate social responsibility in the food industry Marco Lerro, Riccardo Vecchio, Francesco Caracciolo, Stefano Pascucci, Luigi Cembalo, in Corporate Social Responsibility and Environmental Management /2018 pp.1050
  DOI: 10.1002/csr.1519
• Entrepreneurship Networks in Italy Antonia Rosa Gurrieri, Marilene Lorizio, Annamaria Stramaglia, pp.17 (ISBN:978-3-319-03427-0)
• Responsabilità sociale d'impresa e sistema agroalimentare: indicazioni strategiche e polimorfismo normativo nell'esperienza europea e nazionale Gioia Maccioni, in AGRICOLTURA ISTITUZIONI MERCATI 2/2015 pp.101
  DOI: 10.3280/AIM2014-002005
• Social agriculture is a strategy to prevent the phenomenon of abandonment in mountain areas and areas at risk of desertification Filippo Sgroi, in Journal of Agriculture and Food Research 100454/2022 pp.100454
  DOI: 10.1016/j.jafr.2022.100454
• The Life Cycle of Corporate Social Responsibility in Agri-Food: Value Creation Models Concetta Nazzaro, Marcello Stanco, Giuseppe Marotta, in Sustainability /2020 pp.1287
  DOI: 10.3390/su12041287
• Directions of improving the corporate management of agricultural enterprises based on sustainable development Anastasiia Mostova, in Ukrainian Journal of Applied Economics and Technology /2023 pp.109
  DOI: 10.36887/2415-8453-2023-3-15
• Eco-System Services in Agrarian Value Chains: Value Detection of Bio-Diversity as Public Good Provision, Problems, and Institutional Issues Ernst-August Nuppenau, in Sustainability /2018 pp.26
  DOI: 10.3390/su11010026
• It's a jungle out there - the strange animals of economic organization in agri-food value chains D. Toccaceli, pp.239 (ISBN:9789086868445)
• Responsible Innovation in the Wine Sector: A Distinctive Value Strategy Concetta Nazzaro, Giuseppe Marotta, Francesca Rivetti, in Agriculture and Agricultural Science Procedia /2016 pp.509
  DOI: 10.1016/j.aaspro.2016.02.058
• Product reformulation in the food system to improve food safety. Evaluation of policy interventions Giuseppe Marotta, Mariarosaria Simeone, Concetta Nazzaro, in Appetite /2014 pp.107
  DOI: 10.1016/j.appet.2013.12.003
• Consumers’ Preferences for and Perception of CSR Initiatives in the Wine Sector Marcello Stanco, Marco Lerro, in Sustainability /2020 pp.5230
  DOI: 10.3390/su12135230
• The rise of corporate environmental responsibility in Serbian economy: The case of agri-food industry Tanja Milić, in Ekonomika poljoprivrede /2021 pp.945
  DOI: 10.5937/ekoPolj2104945M
• Corporate social responsibility reporting: The case of the agri-food sector Valeria Sodanoa, Martin Hingley, in ECONOMIA AGRO-ALIMENTARE 1/2018 pp.93
  DOI: 10.3280/ECAG2018-001006
• Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry Marco Lerro, Maria Raimondo, Marcello Stanco, Concetta Nazzaro, Giuseppe Marotta, in Sustainability /2019 pp.535
  DOI: 10.3390/su11020535
• L'agricoltura sociale: profili giuridici Gioia Maccioni, in AGRICOLTURA ISTITUZIONI MERCATI 2/2017 pp.154
  DOI: 10.3280/AIM2015-002010
• Assessing parental traits affecting children’s food habits: an analysis of the determinants of responsible consumption Concetta Nazzaro, Marco Lerro, Giuseppe Marotta, in Agricultural and Food Economics 23/2018
  DOI: 10.1186/s40100-018-0119-z
• Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis Marcello Stanco, Marco Lerro, Giuseppe Marotta, in Sustainability /2020 pp.2819
  DOI: 10.3390/su12072819
• Perception is not reality: Uncovering the adherence to the Mediterranean diet Anna Uliano, Marcello Stanco, Marco Lerro, in Journal of Agriculture and Food Research 101200/2024 pp.101200
  DOI: 10.1016/j.jafr.2024.101200

Giuseppe Marotta, Concetta Nazzaro, Responsabilità sociale e creazione di valore nell’impresa agroalimentare: nuove frontiere di ricerca in "ECONOMIA AGRO-ALIMENTARE" 1/2012, pp 13-54, DOI: 10.3280/ECAG2012-001002