A manual for sales directors, store managers and coaches with a winning formula: the use of sport as a metaphor for the strategies of the store. The book shows how exploit the full potential of store managers and sales people and see them as the most important elements of an authentic and motivated sports team.

The aim of the book Retail Coaching is that of guiding retail organizations towards a complete cultural paradigm shift: exploit the full potential of the store manager and salespeople, as if they were members of a sports team, thus redefining their roles and their way of acting and creating relations.
Strategy, tactics, motivation, common objectives, team spirit are some of the words coming from sports world that are also used in management and commercial sectors. Retail Coaching wants to put these metaphors into practice.
From this perspective, the salesperson shall have a double role as a strategist for the organization and a style consultant for the customer, while the store manager and the HR director shall take on the difficult task of choosing a "winning team".
In general, an effective and highly performing retail organization needs to know the playing field, the opponents, the rules of the match, and, above all, needs to fully know the sales team and exploit its full potential, also knowing its strengths and the opportunities it may grasp. Both in sport and in retail world, success is reached only by choosing a good management team and talented co-workers, and above all by creating a "group" able to reach results that go beyond the sum of the abilities of the members of the team.

Patrizia Saolini, specialized in staff search, recruitment and training within retail and luxury sectors and the start-up and development of stores, worked as an executive in some of the most important fashion companies on the international market. Associated Certified Coach at the International Coach Federation, she created a unique consultancy formula, by mixing her experience as a retail director with international cross selling and business coaching methodologies (for further information, www.retailcoaching.it).