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Innovation in Tourism Sector

Antonio Usai, Francesco Morandi, Michela Iesu, Giorgia Folino

Innovation in Tourism Sector

Strategic Projects and Technological Transfer Processes for the Competitiveness of the European Market

In a global context where technological innovation and sustainability are essential drivers of tourism competitiveness and the enhancement of cultural heritage, this study aims to identify and analyse innovative European models that are adaptable to the Sardinian context.

Pagine: 212

ISBN: 9788891736307

Edizione:1a edizione 2025

Codice editore: 10365.64

Informazioni sugli open access

In a global context where technological innovation and sustainability are essential drivers of tourism competitiveness and the enhancement of cultural heritage, this study aims to identify and analyse innovative European models that are adaptable to the Sardinian context. Starting with a scouting mission on 69 European start-ups, a representative sample of 28 initiatives was constructed, selected according to geographic, thematic and innovation criteria. The research asked, “How can the innovative approaches and technologies employed by successful European innovative projects in the tourism and hospitality sectors be adapted to enhancecultural heritage, tourism engagement, and economic development in the Sardinian regional context?”
The qualitative methodology allowed for analysis of start-ups that integrate emerging technologies (e.g., AI, AR, VR, Blockchain NTF) and sustainable practices into their business models. The results highlight replicable models and opportunities for local implementation. The research’s relevance lies in the systemic approach and the framework that integrates technological innovation and territorial identity, offering new perspectives for the sustainable growth of the regional cultural tourism sector.

Antonio Usai, Ph.D., is Associate Professor of Economics and Business Management at the University of Sassari. He directs research groups working on issues of innovation and strategic management, tourism management, and innovative and sustainable development strategies for tourist destinations.

Francesco Morandi, Ph.D., is Full Professor of Tourism and Transport Law at the University of Sassari, Attorney at Law and Legal Consultant. Author of several scientific publications, he is responsible for research Groups on different subjects of law and economics.

Michela Iesu is a Ph.D. candidate in Culture, Literature, Rights, Tourism, and Territory at the University of Sassari. Her research focuses on identifying innovative and sustainable development strategies for tourist destinations, particularly by examining their communication models.

Giorgia Folino is a PhD student in Economics, Management, and Quantitative Methods at the University of Sassari.

Abbreviations

Executive Summary

Introduction

  • Research question & research objectives
  • Methodological criteria
  • Data collection
  • Expected results and Analysis

Literature Review

  • Innovation in Tourism Industry: An Academic Overview
  • Innovative projects
  • Startup origin and main features
  • European definitions of innovative companies and start-ups
  • European institutional support projects and financing
  • Italian Institutional support
  • European Startup positioning in the Global landscape

Scouting & Mapping Innovative Projects in Europe

  • AUSTRIA, Aeroficial Intelligence
  • BELGIUM, Explore-share
  • BULGARIA, Localfood
  • CROATIA, Sebastus
  • REPUBLIC OF CYPRUS, Travelnaut
  • CZECH REPUBLIC, Worldee
  • DENMARK, Exploy
  • ESTONIA, Pointship OÜ
  • FINLAND, Vreal
  • FRANCE, Fairlyne
  • GERMANY, Omio
  • GREECE, Clio Muse
  • HUNGARY, CLICKnCRUISE
  • IRELAND, Road Trip: Ireland
  • ITALY, Taykon
  • ITALY, Destination Italia S.p.A
  • LATVIA, Apgriezta maja (Upside-Down House)
  • LITHUANIA, Searadar
  • LUXEMBOURG, Travelsify
  • MALTA, Marija By Visit Malta
  • NETHERLANDS, Runnr.ai
  • POLANDS, Findbed
  • PORTUGAL, Luggit
  • ROMANIA, Questo
  • SLOVAKIA, Travelities
  • SLOVENIA, Nexto
  • SPAIN, BederState: Spain
  • SWEDEN, Be Here Then

Benchmarking & Impact Assessment Analysis

  • Application of European projects to Sardinian Context
  • AUSTRIA, Aeroficial Intelligence
  • BELGIUM, Explore-Share
  • BULGARIA, Localfood
  • CROATIA, Sebastus
  • REPUBLIC OF CYPRUS, Travelnaut
  • CZECH REPUBLIC, Worldee
  • DENMARK, Exploy
  • ESTONIA, Pointship OÜ
  • FINLAND, Vreal
  • FRANCE, Fairlyne
  • GERMANY, Omio
  • GREECE, Clio Muse
  • HUNGARY, CLICKnCRUISE
  • IRELAND, Road Trip: Ireland
  • ITALY, Taykon
  • ITALY, Destination Italia S.p.A.
  • LATVIA, Apgriezta maja – The Upside-Down House
  • LITHUANIA, Searadar
  • LUXEMBOURG, Travelsify
  • MALTA, Marija By Visit Malta
  • NETHERLANDS, Runnr.ai
  • POLANDS, Findbed
  • PORTUGAL, Luggit
  • ROMANIA, Questo
  • SLOVAKIA, Travelities
  • SLOVENIA, Nexto
  • SPAIN, Beder
  • SWEDEN, Be Here Then

Focus on Destination Italia Group’s Innovative Project

  • Destination Italia Company Profile
  • Strategic Positioning
  • Innovative Business Model
  • Hubcore.AI Project

Results

  • Introduction
  • Aviation Cluster
  • Food and beverage Cluster
  • Nautical Cluster
  • Travel Cluster
  • Guided tours Cluster
  • Hospitality Cluster
  • Tourism Services Cluster

Conclusions

  • Future perspectives and practical implications of this study

Annex. Eu Projects Full Mapping

Bibliography

Sitography

Figures index

Tables index

Authors

Collana: Economia - Ricerche - Open Access

Argomenti: Economia, economia aziendale

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