Extended store has been a work of mapping the phenomena of digitalization that effects spaces and above all the world of retail. Apps allow interaction between users and brands, the book hosts a selection of those which are redesigning spaces, changing their forms, hierarchies, flow systems, arrangement of goods, experiences, and dimensions.
The store takes on completely new dimensions and characteristics, in addition to sales, that of exhibition, performance, entertainment, engagement and sensory immersion. The store is a place tailored to the desires and sensory, psychological, and temporal needs of those who want to encounter the brand.
The extended store will be a shop spread throughout the territory, it will be more connected, more available, more open and at the same time closer, mass-customized, but above all it will be more digitalized and able to fulfil and modify itself more quickly and faithfully to needs and desires.
Shops will not disappear in the 21st century, but they will have to change (if they have not already done so) to survive. They will have to evolve by integrating technological solutions that are not only back-end (as they have done so far), but front-end, and therefore available to customers in the shop as in the cases reported in the book.

Anna Barbara. Associate Professor in Interior and Spatial Design at Politecnico di Milano. She has been visiting professor at Tsinghua University, Beijing (China); Kookmin University, Seoul (South Korea); Hosei University, Tokyo (Japan) and many others. She designed professional projects in China, Japan, USA, Europe, UK, and UAE, as founder of Senselab. Selected by ADI-Index 2019, Italian Design Ambassador for Kuwait in 2020, 2021. She exhibited her works at Biennale di Venezia 2010, 2011, 2021; Triennale di Milano 2018. Her books on the relationships between senses, time, spaces, and design are developed in education, conferences, publications and professional works are studied and known in many countries around the world.

Yuemei Ma. Ph.D candidate in Design at Politecnico di Milano. Her research direction is Spatial and Interior Design, her main research activity is focused on interdisciplinary perspective, technological and social impact on time-based and spatial design. In related fields, she has participated in many scientific research and practical projects in China and Europe.